Citrus Clothing opens impressive stores in Bhubaneswar, Puri & Angul

Feb 16, 2025 - 22:02

Citrus Clothing opens impressive stores in Bhubaneswar, Puri & Angul

Bhubaneswar(16/02/2025): Citrus Clothing, one of India’s leading menswear brands with a 24-year legacy, is expanding its retail footprint with the launch of three experiential stores in Odisha.

Moving beyond conventional shopping formats, these new stores offer a first-of-its-kind retail experience designed to immerse customers in fashion, personalization, and technology-driven styling solutions. Odisha has emerged as a strong market for Citrus Clothing, prompting the brand to launch its new stores in DN Mall, Bhubaneswar; a standalone store in Puri; and another in Angul.

These locations have been strategically selected to cater to diverse consumer segments - from the fast-paced urban crowd in Bhubaneswar to tourists and fashion-conscious buyers in Puri, and the aspirational shoppers in the emerging retail hub of Angul. Revolutionizing Menswear Retail with an Experiential Approach Unlike traditional retail spaces, Citrus Clothing’s experiential stores aim to transform how men shop by offering personalized styling services with trained fashion consultants to curate tailored looks, exclusive in-store collections, including limited-edition releases unavailable online, live styling sessions, influencer collaborations & social media activations for an engaging shopping experience, a visually immersive and Instagram-worthy environment designed to make every visit unique and technology-driven shopping features that seamlessly bridge online and offline retail experiences. Hitesh Jain, Founder of Citrus Clothing, shared his excitement about this expansion, “Citrus Clothing has always been about more than just fashion - it’s about crafting a movement where men can express themselves through their clothing.

With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalized and engaging experience.

Odisha has always been close to our hearts, and this expansion is a testament to our deep-rooted connection with the region.” The launch events were graced by renowned Odia actor Sabyasachi Mishra, along with prominent fashion influencers, bloggers, and industry leaders.

The events also held sentimental significance, as Hitesh Jain’s father, Tejraj H Jain, was present to witness this milestone moment—reinforcing the family-driven ethos of Citrus Clothing. As part of its commitment to responsible fashion, Citrus Clothing is implementing key sustainability initiatives, including eco-friendly packaging to reduce plastic waste and minimize environmental impact, support for local artisans and ethical craftsmanship, ensuring fair wages and sustainable practices, a shift towards conscious fashion, incorporating responsibly sourced fabrics and high-quality, long-lasting designs that align with the brand’s vision for a more sustainable future. Founded in 2000 in Bangalore by Jain brothers, Citrus Clothing began as a Multi-Brand Outlet (MBO) business, addressing the rising demand for premium menswear.

Over the years, the brand has evolved in response to changing consumer preferences, seamlessly blending classic, contemporary, and streetwear-inspired styles to stay ahead of fashion trends.

Today, Citrus Clothing is renowned for its meticulous craftsmanship, customer-centric approach, and dynamic brand presence, making it a trusted name in the Indian menswear industry. Currently bootstrapped, Citrus Clothing started with an initial investment of Rs 1 million and has grown into a thriving brand with a turnover of Rs 1 billion (Rs 100 crore).

With steady expansion and a loyal customer base, the company is poised for 50% or more growth in the coming financial year, further solidifying its leadership in the menswear market. With its expansion into Odisha, Citrus Clothing is reinforcing its vision of bringing unique and experiential retail formats to more cities across India.