UltraTech Cement Sets India Book of Records at Puri Sea Beach During Rath Yatra 2025
For the Biggest Anamorphic Display Integrated Home Installation
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Puri, Odisha | 28th June 2025:
In a landmark achievement, UltraTech Cement Limited, India’s No. 1 Cement brand, has officially entered the India Book of Records for creating the Biggest Anamorphic Display Integrated Home Installation on the iconic Puri Sea Beach, marking a unique blend of innovation, design, and structural excellence during the grand celebration of Rath Yatra 2025.
At a special ceremony held this evening, Mr. Amitabh Pande, Joint President – Zonal Head, UltraTech Cement, received the India Book of Records certificate on behalf of the brand. The honor was conferred by Mr. Narvijay Yadav, eminent media personality and the official representative of the India Book of Records.
The record-setting installation features a two-storied concrete structure designed to resemble a modern Indian home, seamlessly integrated with an outdoor anamorphic 3D display — a first-of-its-kind in India. The campaign, crafted as a tribute to the spirit of Rath Yatra, drew admiration for its technical finesse and artistic grandeur, attracting thousands of visitors and media attention alike.
Mr. Narvijay Yadav, who officiated the record recognition, brings with him 36 years of experience in journalism and the media industry. Currently serving as the Editor of the India Book of Records magazine.
With this iconic installation, UltraTech once again reinforces its leadership not just in construction materials, but also in nation-building, innovation, and cultural integration.
This event is managed by Brand To People Integrated Solutions.
