PM-JANMAN's second phase IEC campaign begins

Bhubaneswar(23/08/2024): Prime Minister Narendra Modi launched the Pradhan Mantri Janjati Adivasi Nyaya Maha AbhiyaN (PM-JANMAN) on Janjatiya Gaurav Diwas (November 15, 2023), from the Khunti District of Jharkhand.

With an aim of reaching out to Particularly Vulnerable Tribal Groups (PVTG) habitations and PVTG families in 194 districts across the country, Union Ministry of Tribal Affairs is running an Information, Education, and Communication (IEC) campaign and Beneficiary Saturation Camps for the Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyan (PM-JANMAN), from August 23, 2024 till September 10, 2024.

The campaign will reach 2,94,712 PVTG living in 1679 villages of 14 districts of the state.

This year, a more intensive campaign is being envisaged to ensure coverage of 10.7 lakh PVTG households in 28.7 thousand PVTG habitations of 194 districts in the States/UT.

The initiative will cover every PVTG household that has remained unreached because of distance, lack of road and digital connectivity and will provide facilities at their doorstep.

Places like Haat Bazar, CSC, Gram panchayat, Anganwadi, Multipurpose centre, Vandhan Vikas Kendras, Krishi Vigyan Kendras will be used to organise these events.

Further, the active involvement of entities such as the MyBharat volunteers, Nehru Yuvak Kendras, Krishi Vigyan Kendras, NSS, NCC, SHGs / FPOs and other such bodies is also being sought to ensure the success of the campaign. On this occasion, Nityananda Gond,Minister, S&ME, STSC Development, M&BCW and SSEPD Department has called everyone to join the campaign.

He said, "With the efforts of the Prime Minister Shri Narendra Modiji, the overall development of the tribe will be done.

In particular, there is a need for the protection of the Scheduled Tribes or PVTGs, preservation of their culture.

That is why they need to be included in the mainstream.

Development of Scheduled Tribes and Scheduled Castes is an integral part of almost all schemes of our state governments.

PM-JANMAN Yojana is being promoted in the state to make them the charioteers of “Viksit Odisha, Viksit Bharat”.

This campaign requires the joint efforts of the public, various officials and employees.

Giving information about this campaign, he also said that the PM-JANMAN focuses on 11 critical interventions related to 9 key aligned Ministries/Departments.

Other 10 interventions involving other schemes and Ministries/Departments have also been identified which are crucial for ensuring the holistic development of the PVTGs like enrolment in Aadhar, issue of community certificates, PM_JANDHAN yojana, PM Garib Kalyan Yojna, Ayushman card, PM Kisan Samman Nidhi, Kisan credit Card, resolving pending cases of Individual and Community Forest rights and so on.

Under the campaign, PM-JANMAN Intervention Cards will be distributed in the language of the PVTGs.

Part of the campaign will also comprise of Beneficiary Saturation Camps and Health Camps.

These camps will focus on providing immediate benefits under schemes for individuals/households and for health-related issues particular to PVTG groups, such as screening tests for Sickle Cell Disease.

Awareness material like pamphlets, video, creatives, infographics etc.

are expected to be utilised in local and tribal languages.

Thematic Wall Paintings bearing key PM-JANMAN messages will adorn PVTG habitations.

Scheme beneficiaries and achievers will relate their success stories at special sessions to inspire other members of the community to come forward.

The hashtags #PMJANMAN #EmpoweringTribalsTransformingIndia will be employed across all social media handles/posts, amplifying the campaign's impact and fostering a broader online dialogue.